Small Business Owners: Discover Why A sBlogIt! Blog Has Superpowers

CREATED BY STEFFI LEWIS Published: 12/08/2025 @ 09:02AM #BlogginWithPower #DigitalMarketing #BrandLoyalty #OrganicTraffic #sBlogIt

Your sBlogIt! blog has a couple of superpowers that elevate it beyond traditional marketing channels like social media, email marketing and yes, even writing blog posts yourself on your website ...

Blogging has a superpower, Words wielded with might, Connecting the world's power

With a blog, small business owners can cultivate their online presence, keep their audiences informed, share their knowledge and wisdom, enhance brand loyalty, and grow organic traffic automatically.

So what are you doing right now?

Social media platforms such as Facebook and LinkedIn have taken centre stage in digital marketing strategies. They create opportunities for engagement and interaction, yet the branding presented is often minimal and fleeting.

Furthermore, the content shared on these networks rarely belongs to the user.It often vanishes into the ether, lost in an infinite doom scroll. This transience starkly contrasts with your sBlogIt! blog, where the content remains evergreen and yours to command.

While email marketing and cold outreach may have once held promise, reality now paints a starkly different picture. Delivery, open, and click-through rates are now alarmingly low. What was once heralded as a fabulous way to grow your business is now relegated to the spam folder on most email platforms.

And you may have the most beautiful, information-packed website in the world, but if there's nothing fresh and new for visitors to read, why would they come back unless they're actually in "buy now" mode, which 99.9% of people usually aren't.

So, you start blogging, and a few months later, you stop. Unless you pay a copywriter to write and upload them for you, or have an accountability partner to ensure you do it every week, you'll lose momentum. However, do remember, most web platforms have basic blogging functionality, so beyond words and maybe an image, there's nothing more to it than that.

The beauty of our done-for-you blogging
service lies in its simplicity!

Each week, we ask you what you want to blog about. You can send over a blue sky idea, a couple of bullet points, a few paragraphs of your 3am thoughts, or even a URL of something you read online and would like your own version of.

Then we take care of the rest, crafting readable and engaging words, a scroll-stopping image, an audio version for accessibility and all the bells and whistles needed to make your blog posts interesting and indexable to search engines.

And once you've approved said blog post?

• We publish it for you,
• Then share it on social media,
• And send the blog mailer to your email list,
• Google and Bing come to read and index it,
• Open AI sucks in the FAQs,
• Your new blog post is also included in your sBlogIt! chatbot.

Search engines love the blog posts we create for our subscribers, and we see Google's bots on our networks every single day looking at what's fresh and new. With AI Search becoming increasingly important in answering quickfire questions from internet users, our FAQs ensure that when a relevant answer is given, the URL of your blog post will be right there and clickable.

And our new easily configurable chatbot is the very latest way visitors can interact with your brand. Many people don't want to read through an entire blog post to get an answer. A simple question to the chatbot not only gives them the answer, but also offers them a clickable link if they want to read more.

So what's the superpower then?

Well, there are two actually - and no, we're not pretending we're Supergirl here with X-ray vision and super strength, our powers are more down-to-earth and business-related. This is how our blogs roll:

1. Since your sBlogIt! blog is hosted on your own domain, Google juice flows between it and your website, which improves the overall ranking of your domain in search engines like Google and Bing.
2. The built-in chatbot also indexes your website and gives answers about your products and services to blog visitors. It can be installed on your own website (with just one line of code), which acts as a bridge between your website and blog.

But what if I want all my blog posts to be on my website, so traffic is consolidated in one place rather than being split between the blog and my website? Well, it doesn't matter! According to Google themselves, your blog and your website are both treated as one entity, provided both are in the same domain.

We always recommend getting your web designer to put their thinking cap on and use your sBlogIt! blog's RSS feed to create an index page on your website. Add the latest three blog posts at the bottom of each page, and search bots will see your website changing whenever we publish a new blog post for you on your blog.

No other marketing channel does so much!

Without a massive investment in money and time, small business owners will never be able to build something as effective as a sBlogIt! blog. In fact, we have a few subscribers who no longer have a website - they simply assign 'www' to their blog and let us add a few additional pages when needed.

As marketing continues to evolve, building a powerful all-encompassing marketing channel like a sBlogIt! blog may very well be the best decision your business ever makes.

Why not book a demo and let us show you around?

Until next time ...

STEFFI LEWIS
Independent UK SaaS Developer - Creator of YourPCM & sBlogIt!
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