Many people wonder what steps are required for us to create a blog post for one of our subscribers. I wouldn't say it's simple and straightforward, but it has been refined over the past 14 years and works very efficiently for what we do ...
Blog posts flow like streams, Sharing thoughts and knowledge free, Endless words to read
The first point of call in the creation of a blog post is to ask our subscribers what they want to create that week. We send an email over to them and ask. They can provide us with a blue sky concept, a few bullet points, a block of text in the form of a few paragraphs or even the URL of something they've read online and would like their own version of.
And we even send them some ideas to get them thinking!
When we set up a blog, we know what industry a subscriber is in. We put that into our ideas generator and our AI creates a list of possible blog post titles for them which we send over each time we reach out to ask for that week's blog idea.
Step 2 is to put it into our editorial queue. This lets our AI extract a number of settings from their previous blog posts t0 get the new blog post ready to go. The blog post is then scheduled with a specific date and time, a contributor is added, and we'll get to editing the day before.
On the edit day, we have many steps to go through:
Words - our AI creates the words. This will normally be 600-750 words (depending on the original idea), which we then edit manually into something that a human may write. AI is good at writing, but there are a lot of things it adds that make it obvious to the reader that an AI created it. We 'fettle' the blog post into human human-readable form.
FAQs - These are a new feature of our blog posts and are used to assist Google and the newer AI Search tools to understand what the blog post is about. Google is displaying FAQs at the top of the search results now, and if you ask AI a question, it is possible that an FAQ we create for your blog post may feature. They are what's called 'structured data', so you can't see them unless you look at the underlying HTML of a blog post. They do, however, contribute to your blog posts' SEO score.
Image - AI images have vastly improved in recent months. We use the latest GPT-Image-1 model, and when we include a properly formatted and structured prompt, it can produce whatever metaphorical image we need for the blog post. They are becoming so much more realistic now, and we can pretty much create whatever image we want.
Audio - It's funny that many bloggers don't consider audio versions worthy of inclusion. Apart from it being an accessibility feature, you'd be surprised how many people will walk the dog and listen to the audio version of your blog post as they wander along. The voices now are incredibly realistic. We try to get them to sound like they're speaking with an English accent, but right now we can only get an 'American doing an English accent'. This will improve in subsequent versions but it is really good already.
Bells & Whistles - Of course, there are lots of other things we need to include. Hashtags, short summary for Google listings, a subtitle for Facebook postings ... an absolute plethora of bits and pieces are required to make your blog post work effectively.
Video - The very latest addition to our subscribers' blog posts is a podcast video, which we create from the image and audio version, then upload to our channel on YouTube. We'll share the URL with you when we publish your blog post, but we do it not to grow our channel, but because the link back to your blog post from YouTube gets some extra Googlejuice.
And then we send it off for approval. In an email, our subscriber gets a link to the hidden, unapproved blog post so they can review it and offer any changes they may like to make. In the vast majority of cases, the subscriber is happy with the blog post we created for them, and we flag it as completed, ready to go the next morning.
If changes are required, then we'll make them, and if that means we need to regenerate the audio version (the text was significantly changed in some way), we'll also update the podcast video on YouTube, ready for the next morning.
As you can see, a lot goes into creating a blog post!
Whether you were doing it yourself or we're doing it for you, it takes time, knowledge and technology to complete. Thankfully, our workflow turns something that may take you a couple of hours or more to create into something we can do for you in around 30 minutes instead.
If anything in this blog post resonates with you and you'd like to discover more about how we create our subscribers' blog posts, why not book a no-obligation demo with me, and I can show you how to put blogging at the very heart of your online world!
Discover the power of our SEO blogging service for small businesses. Our expertly crafted blog posts elevate your online presence, engage your audience, and enhance your search engine rankings, all without the hassle of compl...
Unlock your potential with blogging for business coaches, an invaluable tool for sharing expertise while connecting with your audience. Embrace the unique opportunities it offers for visibility, credibility, and client engage...
Blogging is a missed opportunity for many small business owners. You may worry you lack the time or expertise to do it effectively. With sBlogIt!, the self-employed, small business owners, and solo entrepreneurs can get blog ...
Whatever business you are in, maintaining a blog can feel overwhelming. Thankfully, our done-for-you blogging service caters to those of you who are too busy to create engaging content. Leave the complexities of blog posts to...
A blog can foster trust and authority among small business owners and entrepreneurs. Regular, insightful posts encourage engagement and loyalty while showcasing expertise. Consider the long-term commitment required to succeed...
Blogging is more than a mere trend; it is a proven, vital component of a successful marketing strategy for businesses of all sizes. By offering regular, valuable content, businesses can engage customers and enhance their onli...
Having a strong online presence is crucial for the success of any small business. One of the most effective ways to establish your brand is through blogging. Blogging helps attract potential customers, increases your visibili...
If you have a problem with your computer and need help, be really careful who you call for support. We have had two calls in the last couple of days f ...
As the government announces automatic winter fuel payments for pensioners, fraudulent schemes emerge to target the vulnerable. Understanding the payme ...
Apart from a few small tweaks to sBlogIt! recently, I haven't really engaged with coding for the past few months. Even as someone whose entire purpose ...
Who is calling the shots in your career? If you feel like you're simply drifting along with someone else's agenda, it's time to take a more intentiona ...
The government has decided to implement a recovery system for winter fuel payments through HMRC for pensioners with incomes exceeding £35,000. I'm goi ...
This blog is about how Helen Beaumont of Essendon Tax focuses her network and messages to stimulate more referrals to her ideal clients. I spoke to he ...
In 2025, Tax Freedom Day has shifted to the 12th of June, marking a worrying trend for British tax payers. This later date is attributed to rising tax ...
Did you know that small and medium-sized enterprises (SMEs) account for 99.9% of the businesses in the UK? At the start of 2023, there were estimated ...
