Many people wonder what steps are required for us to create a blog post for one of our subscribers. I wouldn't say it's simple and straightforward, but it has been refined over the past 14 years and works very efficiently for what we do ...
Blog posts flow like streams, Sharing thoughts and knowledge free, Endless words to read
The first point of call in the creation of a blog post is to ask our subscribers what they want to create that week. We send an email over to them and ask. They can provide us with a blue sky concept, a few bullet points, a block of text in the form of a few paragraphs or even the URL of something they've read online and would like their own version of.
And we even send them some ideas to get them thinking!
When we set up a blog, we know what industry a subscriber is in. We put that into our ideas generator and our AI creates a list of possible blog post titles for them which we send over each time we reach out to ask for that week's blog idea.
Step 2 is to put it into our editorial queue. This lets our AI extract a number of settings from their previous blog posts t0 get the new blog post ready to go. The blog post is then scheduled with a specific date and time, a contributor is added, and we'll get to editing the day before.
On the edit day, we have many steps to go through:
Words - our AI creates the words. This will normally be 600-750 words (depending on the original idea), which we then edit manually into something that a human may write. AI is good at writing, but there are a lot of things it adds that make it obvious to the reader that an AI created it. We 'fettle' the blog post into human human-readable form.
FAQs - These are a new feature of our blog posts and are used to assist Google and the newer AI Search tools to understand what the blog post is about. Google is displaying FAQs at the top of the search results now, and if you ask AI a question, it is possible that an FAQ we create for your blog post may feature. They are what's called 'structured data', so you can't see them unless you look at the underlying HTML of a blog post. They do, however, contribute to your blog posts' SEO score.
Image - AI images have vastly improved in recent months. We use the latest GPT-Image-1 model, and when we include a properly formatted and structured prompt, it can produce whatever metaphorical image we need for the blog post. They are becoming so much more realistic now, and we can pretty much create whatever image we want.
Audio - It's funny that many bloggers don't consider audio versions worthy of inclusion. Apart from it being an accessibility feature, you'd be surprised how many people will walk the dog and listen to the audio version of your blog post as they wander along. The voices now are incredibly realistic. We try to get them to sound like they're speaking with an English accent, but right now we can only get an 'American doing an English accent'. This will improve in subsequent versions but it is really good already.
Bells & Whistles - Of course, there are lots of other things we need to include. Hashtags, short summary for Google listings, a subtitle for Facebook postings ... an absolute plethora of bits and pieces are required to make your blog post work effectively.
Video - The very latest addition to our subscribers' blog posts is a podcast video, which we create from the image and audio version, then upload to our channel on YouTube. We'll share the URL with you when we publish your blog post, but we do it not to grow our channel, but because the link back to your blog post from YouTube gets some extra Googlejuice.
And then we send it off for approval. In an email, our subscriber gets a link to the hidden, unapproved blog post so they can review it and offer any changes they may like to make. In the vast majority of cases, the subscriber is happy with the blog post we created for them, and we flag it as completed, ready to go the next morning.
If changes are required, then we'll make them, and if that means we need to regenerate the audio version (the text was significantly changed in some way), we'll also update the podcast video on YouTube, ready for the next morning.
As you can see, a lot goes into creating a blog post!
Whether you were doing it yourself or we're doing it for you, it takes time, knowledge and technology to complete. Thankfully, our workflow turns something that may take you a couple of hours or more to create into something we can do for you in around 30 minutes instead.
If anything in this blog post resonates with you and you'd like to discover more about how we create our subscribers' blog posts, why not book a no-obligation demo with me, and I can show you how to put blogging at the very heart of your online world!
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