CREATED BY STEFFI LEWIS Published: 10/07/2026 @ 09:02AM #BlogPostCreation #EfficientBlogging #14YearsOfExperience #SEOStrategy #ContentCreationProcess
Many people wonder what steps are required for us to create a blog post for one of our subscribers. I wouldn't say it's simple and straightforward, but it has been refined over the past 14 years and works very efficiently for what we do ...
Many people wonder what steps are required for us to create a blog post
The first step in creating a blog post is to ask our subscribers what they want to create that week. We send them an email and ask. They can provide us with a blue-sky concept, a few bullet points, a block of text in a few paragraphs, or even the URL of something they've read online and would like their own version of.
And we even send them some ideas to get them thinking!
When we set up a blog, we know what industry a subscriber is in. We put that into our ideas generator, and our AI creates a list of possible blog post titles for them, which we send over each time we reach out to ask for that week's blog idea.
Step 2 is to put it into our editorial queue. This lets our AI extract several settings from their previous blog posts to get the new blog post ready for editing. The blog post is then scheduled with a specific date and time, a contributor is added, and we'll get to editing the day before.
On the edit day, we have many steps to go through:
Words - our AI creates the words. This will normally be 400 words (depending on the original idea), which we then edit manually into something that a human would write. AI is good at writing, but there are a lot of things it adds that make it obvious to the reader that an AI created it. We 'fettle' the blog post into human-readable form.
FAQs - These are a new feature of our blog posts and are used to help Google and newer AI Search tools understand what the blog post is about. Google is now displaying FAQs at the top of search results, and if you ask AI a question, it is possible that an FAQ we create for your blog post may appear. They are what's called 'structured data', so you can't see them unless you look at the underlying HTML of a blog post. They do, however, contribute a lot to your blog posts' SEO score.
Image - AI images have vastly improved in recent months. We use the latest GPT-Image-2 model, and with a properly formatted, structured prompt, it can produce any metaphorical image we need for the blog post. They are becoming so much more realistic now, and we can pretty much create whatever image we want.
Audio - It's funny that many bloggers don't consider audio versions to be worth including. Apart from it being an accessibility feature, you'd be surprised how many people will walk the dog and listen to the audio version of your blog post as they wander along. The voices now are incredibly realistic. We try to get them to sound like they're speaking with an English accent, but right now we can only get an 'American doing an English accent'. This will improve in subsequent versions, but it is already really good.
Bells & Whistles - Of course, there are lots of other things we need to include. Hashtags, short summary for Google listings, a subtitle for Facebook postings ... an absolute plethora of bits and pieces are required to make your blog post work effectively.
And then we send it off for approval. In an email, our subscriber receives a link to the hidden, unapproved blog post so they can review it and suggest any changes they would like to make. In the vast majority of cases, the subscriber is happy with the blog post we created for them, and we flag it as completed, ready to go the next morning.
If changes are required, we'll make them, and if that means we need to regenerate the audio version (the text was significantly changed), we'll also update the podcast video on YouTube, ready for the next morning.
As you can see, a lot goes into creating a blog post!
Whether you're doing it yourself or we're doing it for you, it takes time, knowledge, and technology to complete. Thankfully, our workflow turns something that may take you a couple of hours or more to create into something we can do for you in about 30 minutes.
Until next time ...
STEFFI LEWIS A.K.A The SaaSy Coder Creator of sBlogIt!, YourPCM & YourBOT
Based in the charming village of Hanslope in Buckinghamshire, UK, I bring over 30 years of experience in web development.
From creating my first website for the Open University in 1993, through being part of the dot com boom, to my explorations in SaaS and AI over the last few years, my journey has been a rich tapestry of web projects, big and small, both funded and bootstrapped.
My head is in the cloud, my heart belongs to the web, and my soul is filled with such beautiful code 💗
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