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A Closer Look: Our Blog Mailer Pack
Email is a staple part of any marketing plan and our blog mailer pack is an easy way to get your brand in front of your contacts.
Every marketing plan needs to include email. We've been using it for decades now and it is a simple way to get in front of your contacts each week, especially those old schoolers that either don't use social media or are just too busy to look often.
"Remember, social media posts disappear
from feeds pretty quickly!"
But email tends to hang around in inboxes for far longer and a lot of people will click and scan through to see if there's any benefit to them reading it. There's no guarantee on deliverability, but done right (and as long as your email doesn't trigger any spam filters) there is a good chance of getting it to ping up and wait to be read.
Spam filters are a real problem for marketers. We all want to put our products, services and special offers in there but as soon as you use words like 'free', 'sale' and 'special' (and currency symbols), spam filters start getting interested in your email and shunt them into junk folders or don't bother delivering them at all.
Try tricking them by using symbols or spaces (for example, 's p e c I a l o f f e r' or 's.p.e.c.i.a.l ... o.f.f.e.r') and they'll know you're up to something dodgy. Just send an image rather than text and you're junked almost immediately. You have to get your text/html/image ratios right to pass inspection.
So, what can you do? Well, you change your thinking from sales, sales, sales to brand awareness. You email your new blog post each week instead, and get your branding and knowledge into the recipient's mind.
Remember that 99% of your contacts are in 'don't need now but may need in the future' mode and brand awareness is about getting them to contact you before they dive into search. Sending your blog post each week is a great way to do this.
"And we can build and send your blog
mailer each week for you!"
It's built into our business blogging platform already. As We edit your blog post, we can push a button and create a blog mailer at the same time. If you've given us an email list of your contacts, the morning we publish your blog post, we'll send out the email to your list the same day!
In addition, we have an effective little sign-up form that appears when a visitor scrolls down your blog posts. This means that if they like what they read, there'll be a good chance they'll enter their first name and email address and join your mailing list.
Each time someone signs up via your blog, and once we validate that it's not spam, you'll get an email with their details in it and they get an email thanking them for joining your list and asking them to 'whitelist' your email address to ensure future delivery.
Email marketing is still a very powerful tool so wouldn't it be a great idea to let us do that for you as part of your simple monthly subscription with us?
"We do all the work, you get all the glory? What's not to like about that?"
Call us on 0333 335 0420 to find out more about our blog mailer pack, leave a comment below or fill out the form at the bottom of this page to send us an email enquiry and we'll be in touch.
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About Steffi Lewis ...