All About Business Blogging

share your knowledge and experience ...

As a business owner, you need to get out there and get yourself noticed. The simplest way to do this is through networking - breakfast, lunchtimes, evenings, networking events, seminars and workshops - and you could spend your entire life growing relationships with those you meet. However, at some point you have to run your business, don't you?

Business blogging is the perfect way to continue your networking efforts on-line. It builds stronger relationships with your customers and clients, can inspire prospects to actually want to place orders with you and reminds your entire contact network why they should be referring to you.

How? By regularly writing new posts and dropping these nuggets of knowledge and experience straight into social media feeds on Facebook, Twitter and LinkedIn. Write enough, publish enough, engage enough and you'll be perceived as a leader in your industry - someone who really knows their stuff - and the person they simply must talk to when they need a product or service just like yours.

Business blogging benefits you in another way too. By publishing regularly, you start to build up a strong "article base" and Google really likes that. With the latest changes to their search algorithms, Google have prioritised fresh content. As you publish more blog posts you stand a far better chance of being found for particular keyphrases and you build authority for your overall domain. If you are using blog.yourcompany.com and your website is at www.yourcompany.com then your blog will really help your website to remain at the top of Googles rankings even if your website pages never change.

Additionally, thanks to sites like Facebook, people have become "content consumers" and business bloggers are positioning themselves as "content creators" - almost mini media companies if you like. Why is this important? Because the new "inbound" marketing world is not one of expensive printed campaigns and endless cold calls to prospects. It is about giving value to the consumers and inspiring them to share it with their friends. The more value you give, the more shares you get and the more people will know about you. After all, word of mouth is the always the best form of marketing, isn't it?

Here are just a few great benefits of having a business blog ...

• You don't have to spend all day every day at networking events,

• You can build closer ties with your existing customers and clients,

• You will inspire prospect to want to place orders with you,

• You can remind your entire contact network why they should refer to you,

• People will perceive you as knowledgeable, trustworthy and at the top of your game,

• You can grow business outside of your local market,

• You don't have to compete purely on price and compromise your profit margins,

• You don't have to give all your marketing budget to Google,

• Ineffective website SEO can be canned, saving you more money,

• You'll find an edge over your competition and stand out in an overcrowded marketplace,

• You'll be embracing "inbound" marketing whilst your competition are still in "outbound" mode.

Business blogging takes your networking efforts online and allows you to engage with everyone you know and - of course - their friends and contacts too. Your blog becomes the heart of your social media activities. It builds authority with Google and helps your website rankings whilst simplifying your marketing efforts and saving you money too! What's not to like?

"I have only just started blogging. Two blogs, three enquiries. I couldn't have done this without Steffi and her team. Blogging is not just about making the words read well and the page look pretty. You have to get the blog seen and read. That is what sblogit.com are great at. The system is easy to use, but if you do make a mistake they are very helpful and very patient"

Maureen Windridge

Now you know the many benefits of business blogging it's time to learn how we design, build and host your blog on our own special, integrated network and see what additional benefits you get as a sblogit.com client.